It was 1982 and Cabbage Patch Kids were everywhere..and nowhere. Legendary stories have passed through the years of 6 hour line-ups, fist-fights and the “hunt”. The search for a pervasive Cabbage Patch kid in the height of a Christmas craze.
It was commercial carnage.
My mom has a great story on trying to find a Cabbage Patch Kid right up to Christmas Eve. She ultimately worked her illustrious magic and somehow managed to have one under the tree for me that year. It was the BEST and most memorable year of my childhood.
My Cabbage Patch Kid’s name was Sophia Lauren and we did EVERYTHING together. The responsibility of motherhood first played out as I filled out the adoption papers to officially adopt Sophia. I loved her with all my might.
A new “Cabbage Patch Kid” has come to our world this Christmas.
Her name is My American Girl and she is this year’s IT GIRL.
I thought we had managed to avoid it.
And then one little girl got one at school….
And that (as they say) was the beginning of the end.
I have to give them credit. The My American Girl has done a brilliant job of marketing their franchise. They have extended their line from the original historical BeForever doll to include My American Girl, Girl of the Year, Bitty Baby and a thousand additional accessories. They have apps and books and movies and online presence. Oh my!
Discussions though of My American Girl dolls seems to bring venom to some mommy’s lips.
Yes, its American. I get that. I actually looked hard at supporting the MapleLea doll. I gotta say its feels a bit like buying a BETA in a sea of VHS. In a world where a User Experience can make or break a product, MapleLea maybe needs to step it up a bit. Be engaging and entertaining, active on social media, tell us the story of the Canadian dolls, create emotional ties and extend product offerings beyond the doll. If you are going to market in this space during THIS time… You HAVE to market with strategic intent.
The bottom line is that my child wants something desperately for Christmas. Who could forget Ralphie in The Christmas Story when all he wanted was a Red Rider bb gun?
As much as I might not agree with the commercialism of it all, this is her one big present. It is what it is.
We still have my Cabbage Patch Kid. She’s currently hanging out in my daughter’s room, looking forward to her new friend, the My American Girl Doll.
I never had a cabbage patch doll, but I did hold one hostage to get a ball back from a neighbours yard when I was 9. Complete with a ransom note. Sorry Donna, wasn’t meant to be traumatic or scarring.
I am of two minds on this; the abhorrent hyper capitalism of the holiday, the real reason of Christmas, blah blah blah. It is awful, but getting mad at the retailers about this years trend is like yelling at the teller about your interest rate. The other side is this: we are able to provide our child with something that may well be a lasting joy, and so that is the end of this discussion.
Do what you want, don’t hurt other people. It’s that simple.